Avelure Social Dashboard
Instagram · Linktree · Facebook — Full 2026 Rollout
Overall progress0%
Instagram
Step 1
Done
Name field (SEO)
Avelure Med Spa | Injectables & Skin — live
Step 2
Review
Bio copy
Live — confirm final character count
Step 3
Needs build
Linktree setup
4 links locked and verified
Step 4
Needs build
Highlight covers
6 covers · 6 brand colors · build in Canva
Step 5
To do
Visual style guide
Soft daylight · Navy / Gold / Pearl · editorial
Step 6
To do
9-post grid plan
First grid layout mapped · balance across pillars
Step 7
To do
Content pillars
35% results · 25% edu · 20% lifestyle · 10% authority · 10% promos
Step 8
To do
Reel ideation bank
20 high-performing reel ideas ready
Step 9
To do
Caption framework
Hook → value → CTA · luxury tone · 5 examples
Step 10
To do
Hashtag strategy
3 sets · 15–20 per post · treatment + location + brand
Step 11
To do
Location tagging
Every post tagged · city name in caption
Step 12
To do
Monthly KPI tracking
Saves · shares · reach · profile visits · link clicks
Linktree & Facebook
LT
Done
Link order & URLs
Book · Specials · Treatments · Locations — locked
LT
Needs build
Build live in Linktree
Navy bg · Gold buttons · primary CTA solid fill
FB
To do
Facebook page setup
Name · category · photo · cover · Book Now CTA
FB
To do
Meta Business Suite
Connect IG + FB · unified scheduling active
FB
To do
Meta Pixel installed
Pixel on aveluremedspa.com · retargeting ready
Project Tracker
All tasks across Instagram, Linktree, Facebook, and Content
Instagram — Profile & Setup
Name field updated Done
Avelure Med Spa | Injectables & Skin — live
Bio copy live Review
Confirm final version is under 150 characters
Linktree built Needs build
Navy bg · Gold buttons · 4 links live
Highlight covers built Needs build
6 covers · brand colors · 1080×1080px in Canva
Highlight content populated To do
Treatments · Locations · Reviews · Results · FAQs · Promotions
9-post grid planned & shot To do
First 9 posts queued · editorial aesthetic confirmed
Caption framework documented To do
Hook → value → CTA · 5 template captions written
Hashtag sets created To do
3 sets · 15–20 tags each · saved in scheduling tool
Reel ideation bank (20 ideas) To do
Documented · assigned to content creator
Scheduling tool confirmed To do
Meta Business Suite or Later/Sprout · owner assigned
Linktree
Link order & URLs finalized Done
All 4 links confirmed with destination URLs
Live in Linktree Needs build
Navy #0C1B2B · Gold #C6A663 · @aveluremedspa handle
Analytics enabled To do
Click tracking per link · monthly reporting
Monthly audit cadence set Recurring
Update promo link monthly · verify all URLs
Facebook
Page setup complete To do
Name · Medical Spa category · logo · cover · Book Now CTA
Meta Business Suite connected To do
IG + FB linked · unified scheduling active
Meta Pixel installed To do
Pixel on aveluremedspa.com · retargeting ready
Facebook Reviews enabled To do
24hr response policy in place
Cross-posting Reels active To do
All IG Reels auto-posted to Facebook Reels
Content & Reporting
Content sourcing pipeline To do
Before/afters · provider clips · clinic photography · UGC
Monthly KPI report template To do
Saves · shares · reach · profile visits · link clicks
Social account handoff doc To do
Login access · brand guidelines · posting SOPs
Instagram
@aveluremedspa — Full optimization plan
12
Optimization steps
3–5×
Weekly reels target
Daily
Stories cadence
35%
Results content mix
Phase 1 — Week 1Profile & Architecture
Step 1
Done
Name field (SEO)
Avelure Med Spa | Injectables & Skin — live
Step 2
Review
Bio copy
Luxury tone · confirm final char count
Step 3
Needs build
Linktree / link in bio
Book → Specials → Treatments → Locations
Step 4
Needs build
Highlight covers
6 covers · 6 brand colors · 1080×1080px solid fill
Phase 2 — Weeks 2–3Visual System & Content Setup
Step 5
To do
Visual style guide
Soft daylight · Navy / Gold / Pearl · editorial simplicity
Step 6
To do
9-post grid plan
Results · lifestyle · education · authority balance
Step 7
To do
Content pillars
35% results · 25% edu · 20% lifestyle · 10% authority · 10% promos
Step 8
To do
Reel ideation bank
20 ideas · educational · transformation · POV
Phase 3 — OngoingGrowth & Performance
Step 9
To do
Caption framework
Hook → value → CTA · luxury tone · 5 examples
Step 10
To do
Hashtag strategy
3 sets · 15–20 per post · treatment + location + brand
Step 11
To do
Location tagging
Every post tagged · city name in caption
Step 12
To do
Monthly KPI tracking
Saves · shares · reach growth · profile visits · link clicks
Linktree
@aveluremedspa — 4-link setup
Setup checklist
Handle @aveluremedspa claimed
Profile photo: logo on Navy circle uploaded
Same asset as Instagram · min 400×400px
Background set to Navy #0C1B2B
Button style: rounded · Champagne Gold #C6A663 outline · primary CTA solid fill
Link 1 — Book an Appointment → aveluremedspa.com/our-locations/
Link 2 — Monthly Specials → home.aveluremedspa.com/monthly-specials
Link 3 — Explore Treatments → aveluremedspa.com/treatments/
Link 4 — Find a Location → aveluremedspa.com/our-locations/
Analytics enabled · click tracking per link
Monthly audit: update promo link · verify booking URLs
Facebook
@aveluremedspa — Page setup & content system
Phase 1 — Week 1 · Page setup & branding
Page name: Avelure Med Spa
Category: Medical Spa · subcategory: Medical Aesthetics
Profile photo: Avelure logo on Navy · same as Instagram
Cover photo: 820×312px · lifestyle image · Navy/Gold overlay · tagline
CTA button: "Book Now" → primary booking page
About section: services · website · phone · hours · address per location
Custom username: @aveluremedspa
Phase 2 — Weeks 2–3 · Content & posting
Cross-post Instagram Reels to Facebook Reels
No extra production · auto-setup in Meta Business Suite
Facebook-native posts: before/afters · Google reviews · provider spotlights
Post frequency: 3–4x per week · no over-posting
Facebook Reviews enabled · 24hr response policy
Services tab: all treatment categories with descriptions
Phase 3 — Ongoing · Ads, local SEO & engagement
Meta Business Suite: unified IG + FB management
Facebook Events: promotions · open houses · treatment launches
Local targeting: geo-target all boosted posts per clinic market
Meta Pixel installed on aveluremedspa.com
Track monthly: reach · engagement rate · link clicks · review count
Highlights Spec
6 covers · final approved colors · no text on cover
Final highlight assignments
Treatments
Midnight Navy · #0C1B2B
Locations
Champagne Gold · #C6A663
Reviews
Rose Gold Tint · #D7BFA5
Results
Sandstone Beige · #D6C8B8
FAQs
Warm Ivory · #EFE9E3
Promotions
Blush Nude · #E6D7CA
Build instructions
How to build in Canva
1. Create new design · Custom size · 1080 × 1080px
2. Set background color to the assigned hex above
3. No other elements — solid fill only
4. Download as PNG
5. On Instagram: Create new Highlight → add a story → Edit Cover → upload PNG
6. The label text (Treatments, Locations, etc.) is typed when naming the Highlight — it is not part of the cover image
2. Set background color to the assigned hex above
3. No other elements — solid fill only
4. Download as PNG
5. On Instagram: Create new Highlight → add a story → Edit Cover → upload PNG
6. The label text (Treatments, Locations, etc.) is typed when naming the Highlight — it is not part of the cover image
Resources
Links, guides, SOPs, and content tools for the Avelure social team
Avelure Live Accounts & Pages
Instagram
@aveluremedspa — live profile
→
Facebook
@aveluremedspa — live page
→
Linktree
linktr.ee/aveluremedspa — live link in bio
→
Monthly Specials Page
Live specials hub — update Linktree monthly
→
Master Marketing Sheet
Google Sheets — central marketing tracking
→
AMP SharePoint Hub
Marketing templates, assets & support
→
Tools, SOPs & Brand Assets
Avelure Content Folder
Dedicated folder per location — drop all content here
→
Avelure Brand Guide
Colors, typography, tone, photography standards
→
Social Media SOP
Full training & SOPs for practice managers
→
Avelure Influencer Agreement
Template for influencer partnerships and gifted services
→
Stock Images
Approved photography library for social and marketing
→
Event Marketing
Submit event requests 60 days prior via AMP Intelligence
→
Coupon Offers
Current approved coupon and discount offers
→
Master Promo Sheet
All active promotions across AMP brands
→
Before & Afters SOP
Photo capture standards, angles, submission requirements
→
Marketing a New Provider SOP
Step-by-step guide for introducing a new provider
→
Collaboration & Cross-Posting
Collab posts and cross-posting are two of the highest-leverage tools on Instagram and Facebook. Done correctly, they double your reach without doubling your workload.
Instagram Collab Posts
1
Create your post or Reel as normal in Instagram
2
On the "Tag people" screen, tap Invite Collaborator
3
Search and select the collaborator account (vendor, influencer, partner brand)
4
Post — collaborator receives an invitation to accept
5
Once accepted, post appears on both feeds with both profile photos shown
Use for:
- Vendor partnerships (Allergan, Galderma, SkinMedica)
- Influencer gifted treatment posts
- Local business cross-promotions
- Providers with their own accounts
- AMP corporate account amplification
Cross-Posting IG → Facebook
1
Instagram Settings → Account Center → Sharing Across Profiles
2
Connect your Facebook Page to your Instagram account
3
Toggle on "Share to Facebook" — set as default or choose per post
4
Reels, carousels, and feed posts all cross-post automatically
5
Stories can also be shared — toggle on per story before posting
Best practices:
- Always cross-post Reels — Facebook Reels reach a different demographic
- Before/afters and carousels perform well on both platforms
- Facebook-only posts (events, boosted) still need to be created in Meta Business Suite
Influencer Collaboration
1
Identify local beauty/lifestyle influencers 3K–100K followers in your market
2
Send the Avelure Influencer Agreement before scheduling
3
Agree on deliverables: posts, Stories, Reels, timeline
4
Influencer must disclose "gifted" or use Instagram paid partnership label (FTC)
5
Request Collaborator invite on their post so it appears on Avelure feed too
FTC compliance:
- All gifted/paid content must disclose "gifted," "ad," or paid partnership label
- "Results may vary" must be included in all treatment result posts
- No fabricated reviews or fake testimonials — ever
Reposting & UGC
1
Monitor tagged posts and mentions daily in Instagram notifications
2
DM the patient: "We love your post! May we reshare on our Stories?"
3
Once confirmed — reshare to Stories via the paper airplane icon. Always tag the creator.
4
For Feed reposts: get written permission first. Always credit the original.
5
Save strong UGC to the Reviews highlight on the profile
Encourage UGC by:
- Creating an Instagram-worthy photo area in the clinic
- Asking patients to tag @aveluremedspa after treatment
- "Tag us for a chance to be featured!" as a standing CTA in Stories
Content Collection — What to Request from Clinics
⚠ Patient Consent — Required Before Any Content Is Used
Every patient must sign a social media consent form before any photo or video is uploaded or used. No exceptions.
- Keep a printed or digital consent form at the front desk
- Patient signs before or immediately after treatment
- Form must state photos/videos may be used on social media and marketing materials
- Scanned forms go in the Consent Forms subfolder in the clinic drive
Botox / Neurotoxin
- Forehead lines — relaxed + raised brows
- Frown lines (11s) before and after
- Crow's feet — eyes open + squinting
- Brow lift, lip flip, jawline slimming
Lip Filler
- Front, 3/4 angle, side profile, close-up
- Natural AND fuller results (separate patients)
- After photo: minimum 2 weeks post-treatment
Cheek / Facial Filler
- Front, 3/4 left and right, side profile
- Chin, jawline, temple — front + profile
Under Eye / Tear Trough
- Front, slight downward gaze, close-up
- Natural light only — no flash
- After photo: minimum 2 weeks post-treatment
Skin Treatments
- Full face front, close-up target area, side profile
- Facials, peels, lasers, microneedling, BBL, Halo
- Multi-session results preferred
Treatment Videos
- Injection close-ups, facial treatment in progress
- Before/after reveal moment
- Film vertically · 15–60 sec · raw file only
Patient Testimonials
- Patient to camera, 30–60 seconds
- Prompts: "Why Avelure?" / "How do you feel after?"
- Keep natural — don't over-script
Monthly Minimums Per Clinic
- 4+ before/after sets
- 2+ treatment video clips
- 1+ patient testimonial video
- 2–3 Google review screenshots
- Submit by the 1st of each month
Photo & Video Standards
Before & after photo requirements (per AMP SOP)
✓ Required
- Neutral black or white backdrop
- Patient standing with floor marker
- Photographer floor marker for consistent distance
- Ring light — never flash
- All makeup removed
- Face free of hair, glasses, headbands, jewelry
- Angles: front, 45-degree, 90-degree left and right
- Submit raw full images — no cropping
- Include: practice, provider, treatment, product used, amount, time between photos, restrictions
✗ Never do
- Do not edit photos or apply filters
- Do not create side-by-side templates — raw only
- Do not use flash
- Do not take "after" immediately post-treatment — wait 2 weeks minimum
- Do not submit without signed consent form
- Before & Afters: organic posts ONLY — NOT allowed in paid Meta ads
Video shooting standards
✓ Required
- Film vertically (portrait) — always
- Stabilize on a surface or tripod
- Bright room — light facing the subject
- 15–60 second clips
- Quiet room — no background music
- Send original unedited file — no filters, text, or overlays
- Reels: custom cover image in Canva, captions ON, hook in first 2 seconds
✗ Never do
- Don't film horizontally (landscape mode)
- Don't film with light behind the subject
- Don't include other patients in background
- Don't add music, text, or stickers — send raw
- Don't film in dark or yellow-lit rooms
- Don't send over email — upload to folder directly
Clinic Folder Structure
How each clinic folder is organized
📁 [Clinic Name]•
📁 Before & Afters•
📁 Videos•
📁 Clinic Photos•
📁 Reviews & Testimonials•
📁 Consent FormsFile naming:
BA_LipFiller_Front_March2026.jpg — not IMG_4829.jpgSubmit by: 1st of each month · Campaign content 2 weeks before go-live
Monthly Submission Checklist
4+ before & after sets — multiple angles, consistent lighting, no makeup
2+ treatment process video clips — vertical, raw file, no filters
1+ patient testimonial video — natural, 30–60 seconds
2–3 Google review screenshots — 5-star, full text visible
Signed patient consent form on file for every piece of content submitted
Files named clearly and dropped into correct subfolder
Clinic photos updated (exterior, treatment rooms, team)
Provider headshot + intro video on file
Content Calendar 2026
Instagram + Facebook (cross-posted) — March through December · click any post to mark complete
Reel
Carousel
Story
Education
Promo
Giveaway
FB Cross-posted to Facebook